An independent editorial resource
Floristry, explained without romance.
Behind every professional arrangement is labor, cost, perishability, and skill that most buyers never see. FloristFacts explains how floristry actually works, so you can choose a florist, and flowers, with confidence.
Why it matters
Flowers are beautiful, but the work behind them is mostly invisible. When people don't know how floristry works, they are set up for disappointment: unclear pricing, unrealistic expectations, and no way to tell commodity assembly from professional design.
FloristFacts brings clarity to what quality looks like, what a price actually reflects, and how to evaluate a florist before you buy.
Read the full caseStart here
What brought you in today?
Sending sympathy
Sympathy & funeral flowers
What to send, what it means, and how to get it right when it matters most.
Buying well
Choosing a florist
How to tell professional design from commodity assembly, and what to ask before you buy.
Going deeper
Understanding the craft
Long-form essays on pricing, craft, standards, and the economics of the profession.
FloristFacts is independent. It is not a review site, a directory, or a marketing vehicle for any florist. No florist can pay to be featured, ranked, or recommended here.
It is written by James Dempsey, AIFD, CFD, a working florist with four decades across retail, wholesale, events, and national accounts. How we're funded.
7 Things Your Florist Should Know Before You Buy
A short, practical checklist for ordering with confidence. No urgency, no noise, just something useful if you want it.